Crafting Targeted Promotions in 2025: A Regional Perspective

Dive into the data to see how consumer response to major promotional events – from Black Friday and the back-to-school shopping rush to brand-crafted LTOs – varies by market.

Read the report to learn about the key takeaways:

• The Midwest is the only region where Black Friday retail visits outpace Super Saturday. 
• Holiday season demographic shifts also vary across regions. 
• Back-to-school shopping starts earliest for clothing and office supplies retailers in the South Central region, likely tied to earlier school schedules. 
• Mother’s Day drives the biggest restaurant visit spikes in the Middle Atlantic Region, while Father’s Day sees its biggest boosts in the South Atlantic states. 
• Western states proved particularly responsive to McDonald’s recent Minecraft promotion.