July 15, 2025
| Today’s news and insights for marketing leaders
The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.
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Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.
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The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.
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An omnichannel strategy ensures potential customers, especially millennials and Gen Z, don’t slip through the cracks. With that in mind, this playbook explores how you can go from awareness to action:
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On average, marketers only use 42% of their MarTech stack. Explore 6 signs that your MarTech stack is bloated and how to consolidate your ecosystem in this webinar.
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