Mobile ad spend in the US will compromise nearly two-thirds of all digital ad spending in 2025, EMARKETER forecasts. Download our, “Field Guide to Mobile Marketing,” for tips on reaching consumers through their smartphones while respecting their privacy. |
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JULY 15, 2025 |
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Sprite’s new campaign taps into Gen Z’s love for which of the following? |
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A) Spicy food B) Bubble tea C) Sour candy D) Matcha |
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TOP STORY |
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“The lines between social media and CTV are blurring, with more people watching social videos and creator content on TV sets,” said our analyst Jasmine Enberg. “Marketers must break down the silos between media and creative and think more holistically about their video strategies.” |
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Digital video consumption is evolving, and marketers are racing to adapt. Some 44.5% of marketers are spending at least 30% of their digital advertising budgets on video ads, and 78.4% run both social and CTV ads, per a new EMARKETER and Smartly study. |
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As audiences move seamlessly between social and TV screens, marketers are looking to build cross-channel strategies without compromising creative quality. |
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IN THE NEWS |
YouTube and Netflix are neck-and-neck in the streaming battle. The battle for streaming dominance is heating up between Netflix and YouTube, as both look to assert themselves in an increasingly crowded field. Read online |
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Other headlines: |
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Fox’s ad revenues surge under Trump administration. Fox News is seeing a rise in ad revenues as advertisers look to curry favor with the Trump administration, per a Financial Times report. Read online
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Powerful but toxic: Why marketers might skip Grok despite AI edge. xAI, Elon Musk’s AI company, issued a public apology after Grok posted extremist, antisemitic, and politically incendiary content. Read online | | | |
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ANALYSIS |
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The beauty industry is shifting its approach to aging consumers, moving beyond traditional anti-aging messaging to embrace more inclusive, health-focused approaches. |
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"Ageism is the only 'ism' that every person can experience. Aging is a universal experience," said Jacynth Bassett, founder and CEO of Ageism Is Never In Style, on a recent "Behind the Numbers" podcast. |
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PODCAST |
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Check out some recent EMARKETER podcast episodes. Made possible by Quad. |
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On this episode, we discuss Meta's vision for the future of ads. |
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On this episode, Nick Hasselberg, vice president of growth marketing and ecommerce at Every Man Jack, joins us to discuss the company’s performance and brand marketing priorities, the role of marketplaces, and what tactics the brand uses to stand out from the pack. |
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