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JULY 15, 2025 |
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Key stat: 66% of U.S. adults have reduced nonessential shopping to manage expenses, according to March 2025 data from CivicScience. |
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Beyond the chart: |
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Recent tariffs have led major retailers like Walmart, Nike, and Shein to raise prices, particularly on apparel and electronics, squeezing consumers’ wallets.
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June retail sales growth slowed to just 0.05%, the weakest this year, as consumers grew cautious amid tariff talks and inflation, according to CNBC/NRF Retail Monitor. |
Use this chart: Marketers and retailers can use this chart to emphasize the importance of value and affordability in messaging and rethink retention strategies by incorporating bundling or pause options on subscriptions. |
This data, provided by CivicScience, will be featured in their webinar, Uncertainty to Action: Tapping Into Prime Day and the Food and Beverage Trends Fueling 2025’s Second Half happening on Wednesday July 16th at 1pm ET. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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