Our recent research shows that one of the ways corporate decision makers measure the success of their partnerships with nonprofits is through event sponsorship or involvement.
This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and where we stand on the age-old "Is SEO Dead?" debate.
With high prices and squeezed budgets, consumers will purchase less this back-to-school season. U.S. consumers will purchase fewer back-to-school items in 2025, according to Deloitte Consulting LLP’s annual back-to-school spending survey.
Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about.
The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.
You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.
You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.
