Peloton has appointed Megan Imbres as its new chief marketing officer (CMO). It also promoted...

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Monday, July 14, 2025

Adweek

Apple Exec Megan Imbres Is Peloton’s New CMO

Peloton has appointed Megan Imbres as its new chief marketing officer (CMO). It also promoted senior vice president of connected fitness software, Francis Shanahan, to chief technology officer, a newly […]

Buffer

How We Plan Retreats, After Hosting 14 over 12+ Years (+ Get Our Retreat Planning Playbook!)

We've been hosting Retreats at Buffer for 12+ years. In this article, we've detailed everything we've learned from 14 Retreats.

Adweek

Dexter Gets Resurrected in Bloody Campaign

Showtime launched a 360 marketing campaign for Dexter: Resurrection that included immersive real-life and social elements.

Search Engine Roundtable

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?

Seth Godin Marketing

The poetry machine

[written by claude.] Here’s the thing about ChatGPT that nobody wants to admit: It’s not intelligent. It’s something far more interesting.

Hubspot

5 best CRMs for utilities in 2025

Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges.

Moz

What's New in AI Search? Whiteboard Friday Revisited With Garrett Sussman

This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI Mode, query fan-out, AI search in e-commerce, local SEO, and where we stand on the age-old "Is SEO Dead?" debate.

Chief Marketer

Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP

Here's what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.

Neil Patel

Using User Personas to Boost Performance

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about.

Digiday

WPP has its next CEO – but what do clients make of the heir apparent?

The ad industry's hot take industrial complex went into overdrive upon yesterday's WPP coronation. Clients are keeping their counsel, however.

Marketing Dive

‘Superman’ takes over Roku with first-to-market search integrations

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the DC superhero blockbuster.

SEMrush Blog

The Marketing Funnel: What It Is & How It Works

A marketing funnel is a model of the customer journey that represents the buying stages people go through.

EVENTS & LIVE TRAINING

American Marketing Association

How to Train Your ChatGPT

You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.

American Marketing Association

Social Media Strategy & Proving ROI

You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.