The latest Nielsen data is out for who’s watching what television shows and there are plenty of interesting tidbits to pore over.
First: Netflix’s share of the most-watched shows has dropped from a towering 80% in 2021 to about half today.
Where did those eyeballs go? Well, the competition. Amazon, Apple, HBO, Hulu, and even Paramount (!) have managed a Top 10 showing this year, a credit to both their creative staffs as well as their post-pandemic streaming investment.
Missing in action: Disney, whose
Andor was popular but not hugely, and Peacock.
Top shows for the year to date include
Squid Game (No. 1),
Reacher (No. 2),
The Night Agent (No. 3),
Severance (No. 5), and
The Pitt (No. 7).
But that’s not all. Another observed trend is that,
in the words of Bloomberg, “free, advertising-supported services YouTube, the Roku Channel, and Tubi are stealing viewers from broadcast and cable.”
How big is YouTube? 12.5% of TV viewing—more than Disney, Amazon, HBO, Peacock, and Paramount combined.
And what about Hulu? The Disney-owned service is now king of reruns, and that list is topped by none other than
Bluey. Wackadoo!
—AN