July 10, 2025  |  SIGN UP

PRESENTED BY

Jim Cooper
DIGIDAY, EDITOR-IN-CHIEF

After a highly fractious two years as CEO at X, Linda Yaccarino has stepped down, leaving a major question mark at the very top of the platform: who will be the face of X for brand marketers?

At the outset, Yaccarino, with her undeniable bona fides from NBCU, seemed to have a chance to make [then] Twitter an advertising destination for top-tier brands. But it was not to be as she was stymied by her very peripatetic boss, Elon Musk, who seemed to have the opposite agenda when it came to advertisers – taunting, dismissive, litigious.

Ultimately, Yaccarino’s job came down to defending X and Musk and not creating, as an untethered CEO would, a vision and pathway to become a haven for the world’s biggest brands and their marketing investments. Will there be a replacement, or will Musk absorb the CEO role?

Either way, X will remain more of a curiosity than an effective marketing partner to the major brands they simultaneously court and insult.

ADVERTISEMENT

MARKETING ON PLATFORMS

‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X

Needless to say, her resignation didn’t come as a surprise. If anything, the question is why it took this long. Since she arrived in the summer of 2023, her job has been less about leading a business than containing a crisis — serving as a kind of reputational buffer between Musk’s erratic behavior and the advertising community he’d all but alienated.

MARKETING ON PLATTFORMS

Questions swirl after X CEO Linda Yaccarino departs from the platform

While Yaccarino’s put a full stop in her X career, the platform still lives on. And as such, these are the five key questions that’ll be doing the rounds in marketing circles for the foreseeable future.

SPONSORED BY CONTENTFUL

Virtual event: How brands are preparing now for higher conversions this holiday season

As holiday promotions roll out earlier each year and shoppers demand personalization everywhere and at every stage of their journey, brands are taking action earlier in the year to ensure their strategies are in alignment. Join this on-demand virtual event on July 17 to learn how message matching improves campaign ROI without increasing budgets. 

THE CREATOR ECONOMY

Creator marketing has the reach — CMOs want the rigor

Marketers aren’t just experimenting with creators anymore, they’re institutionalizing them. As that happens, conversations about them have moved upstream, from community managers to CMOs. And so has the strategy. Affinity is no longer enough.

A MESSAGE FROM CONTENTFUL

Dynamic content made blissfully simple

Marketers know that feeling when their content just works, whether it’s crushing a viral trend or making a tiny tweak to a landing page that sends click-through rates through the roof. Marketers will be feeling so Contentful when they can create and launch personalized experiences across any digital channel. Contentful takes the stress out of managing and delivering personalized content, leaving marketers with only possibilities.

Learn more

DATA REGULATION

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

Marketers investing brand dollars on TikTok have pulled back from the brink since January, but they remain watchful. Seven years on from its launch in the U.S., one-third of Americans are users of the app according to Pew. A move to a different app might mean subjecting that community to a hard reset.

GENERATIVE AI

B2B and DTC marketers find themselves on the zero-click search frontline

B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a means of dragging customers to the digital till — are taking preventative action now, rather than waiting for ChatGPT, Perplexity or Google’s AI Overviews to put a dent in their marketing strategy.

SPONSORED BY SIMPLI.FI

Why resilient brands take an omnichannel approach to volatility

The most resilient brands are the ones that can respond to volatility through an omnichannel lens with adaptive technologies and full-funnel programmatic partnerships. This guide looks at building flexibility into media planning, enabling marketers to make quick pivots.