Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.
Additional coverage:
- 'X is still not considered a top tier ad platform': Linda Yaccarino’s departure as CEO, explained
- Confused about Yaccarino leaving? Here are five key questions that’ll be doing the rounds in marketing circles for the foreseeable future.
- AI compensation is evolving — and new models, not just publisher demands, are driving the shift beyond flat-fee licensing.
- Visually, these graphs reveal the major trends emerging in the world of AI and 'zero-click' search, and what it means for publishers.
- From sister site, Modern Retail: Three months after Trump’s sweeping “Liberation Day” tariffs sent shockwaves through global trade, U.S. brands are still reeling from the whiplash.
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Top Stories
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Ivy Liu
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Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.
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howdy!
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Linda Yaccarino — the CEO who was never really in charge.
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AI and large language models complicate copyrights and IP, and publishers have to understand if LLMs are trained on their data and strategies to protect their content.
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howdy!
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Her departure marks the end of two tumultuous years at the platform.
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When composable identity links insights across digital and physical environments, decision-making becomes more grounded in real customer data.
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howdy!
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AI compensation is evolving — and new models, not just publisher demands, are driving the shift beyond flat-fee licensing.
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Advertisement
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From Digiday’s sister brand Modern Retail: Setting brands up to achieve deep, long-term connections with their customers involves a technology-led strategy that emphasizes AI-powered analytics, a wide mix of marketing channels and regular experimentation.
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howdy!
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Here are five graphs that reveal the major trends emerging in the world of AI and ‘zero-click’ search, and what it means for publishers.
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howdy!
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This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.
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