India has revived Modi’s eight-year-old dream of a homegrown, multidisciplinary consulting firm. A made-in-India Deloitte or McKinsey of sorts. To be sure, the country already has some of the world’s best-known IT services firms in TCS, Infosys and others. It is also home to about a third of the global talent pool of the Big Four audit and consulting firms (Deloitte, EY, KPMG and PWC), many of whom work in global delivery centers and service international clients. Why is it that, although Indians dominate this field worldwide, there is no Indian multidisciplinary consulting firm in the world, Sanjeev Sanyal, member of the Prime Minister’s Economic Advisory Council, asked rhetorically over the phone from Delhi.
According to him, a key reason is stodgy rules across professional services bodies, like for accountants and lawyers, that disallow cross-functional partnerships. Some countries, like the UK, have long allowed such alternative business structures though the uptake has been slow. Earlier this year, KPMG gained approval to become the first Big Four accounting, tax and consulting company to operate a law firm in the US, specifically in Arizona. Sanyal wants India to do the same while also urging professional bodies like the Bar Council of India and Institute of Chartered Accountants of India to relax restrictions around branding and advertising. And he wants a review of size thresholds in bidding norms for government consulting contracts that help perpetuate the dominance of large firms. Contrary to media reports, Sanyal’s mission has little to do with reducing audit concentration in India or dislodging the Big Four in favor of Indian firms. “All we are doing is creating a level playing field so that Indian consulting firms can emerge,” he said. That’s already happening, said Mumbai-based Jamil Khatri. He is the co-founder and Chief Executive Officer of Uniqus, a three-year-old firm offering accounting to tech services, with over 550 partners and employees across the US, the Middle East and India. The firm is already profitable, Khatri said to me over email, while listing three reasons for its early success: - The two co-founders were senior leaders at EY and KPMG with a large network of talent and clients across the world.
- They eschewed a low-cost, local model for a Delaware-based incorporation to support a global footprint and premium service. Currently over half their clients are international, contributing 80% of the $50 million in estimated revenue this year.
- Uniqus has raised $40 million from funds like Nexus Partners and Sorin Ventures that will support organic growth until 2030.
Another large, successful Mumbai-based firm, Dhruva Advisors, offers tax regulatory services in India, the Middle East and Singapore. Its founder and CEO, Dinesh Kanabar, a former deputy CEO of KPMG India, said in a recent newspaper column that to build a global firm, India’s professional services ecosystem needs to break out of its fragmented, small-scale mindset with poor governance and reluctance to share leadership. So, deregulation is welcome but the bigger challenge to solve will be mindset, ambition and capital. It will take time. Hopefully not the 180 years it’s taken Deloitte or even the 99 it took McKinsey. How long do you think it will take to produce a made-in-India consulting giant? Send me your views at indiaedition@bloomberg.net. Thanks for reading. — Menaka. India Edition Last Week: The Cost of Making India’s Apple Dream a Reality |