Remember when product launches in the late ’90s were like pop stars making a comeback? A “Now Live!” in Verdana font, a tiny JPEG loading one pixel at a time on dial-up. That anticipation was pure magic.

Just look at the Backstreet Boys. When they dropped “Everybody (Backstreet’s Back),” they basically moonwalked their way through Michael Jackson’s playbook: spooky mansion, horror vibes, killer choreography. 

But these days, launch emails aren’t just a “Hey, here’s our thing you might’ve seen before.” Oh no. They’re full-on hype tours in the inbox. Think Barbie-level PR blitz with all the hooks, recs, and collabs. The buildup’s almost as big as the debut… and AJ’s hat choices.

So when you’re planning a launch campaign that goes all out, you’re gonna need inspiration. Lucky you — we’ve got the biggest collection of product launch emails on the web.

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Let's be real—most segmentation feels like a shot in the dark. With the cookieless future here, it's time to get data straight from the source. This piece breaks down how to use zero-party data (think slick preference centers and quizzes) to finally nail your personalization and boost those open rates.

AI isn’t just a shiny new toy — it’s changing how brands connect, write, and operate. In this recap from Cannes Lions 2025, CMOs from Salesforce, Citi, Mercedes-Benz, and more share how they’re using AI for content, customer experience, and even lead follow-up. Plus: why marketers still need creativity, trust, and a bit of courage.

If you're still sending marketing, transactional, and corporate email from your main domain, you're playing with fire. This article explains the basics of using subdomains (m.yourbiz.com , t.yourbiz.com) to isolate your sender reputation for each mail stream.

Not all “errors” flagged by accessibility checkers are worth stressing over. This smart piece explains the difference between technical issues and real user impact—so you can focus on what actually improves the email experience.

AI isn’t just making design easier — it’s making email more accessible. In this guide from Inkbot Design, you’ll learn how marketers are using AI tools to write alt text, simplify content, generate color-safe palettes, and test emails for screen reader compatibility. Plus: why accessibility isn’t just ethical — it’s smart business.

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Thanks for reading and learning since you joined on 2023-11-02!

- Mike and the rest of the RGE team.

P.S. Here are the results of last week's weird poll thingy. Keep an eye out for another question this week.

Question: If your Prime Day campaign were a person, how would they prep for the big day?

Results and what it probably means about email makers:
Most of you wish you were the smug scheduler, feet up, quietly judging the chaos from a safe distance. In reality? Half of you are still chasing last-minute approvals while your stakeholders sunbathe on PTO, or cruising right past deadlines pretending Prime Day is just another Tuesday. Deep down, this shows we all dream of control but secretly thrive in the scramble.