By Jeremy Fuster

With a $323 million global box office opening that is the largest for Hollywood this year, Universal/Amblin’s “Jurassic World Rebirth” has way more franchise fuel in the tank than was expected for a series seven films in. And that makes its upcoming box office duel with Warner Bros.’ “Superman” much more captivating.

“Jurassic World Rebirth” followed in the footsteps of its predecessors with strong walk-up ticket sales that allowed its estimated opening to steadily tick up over the course of the weekend, proving that dinosaurs on the big screen may not drive presales, but is still something that casual moviegoers won’t say no to if they see “now playing” ads on TV or online.