How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites people over dinner.  

Mapping B2B content to each stage of the new sales funnel

Can Lululemon make a federal case out of ‘dupe culture’?

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on social media.

Generative AI, not ad tech, is the new antitrust battleground for Google

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