Join us for a Tech-Talk Webinar, taking place Tuesday, July 15 at 2pm ET, to learn practical tips on mapping the shopper journey, allocating budgets strategically, and applying creative best practices across on-site, off-site, and CTV channels. |
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JULY 8, 2025 |
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Which of the following retailers is partnering with Lyft to bring consumers to their stores? |
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A) Target B) Michael’s C) Ulta Beauty D) Sephora |
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TOP STORY |
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As Walmart celebrates its 63rd birthday this year, the retail giant continues to differentiate itself through data capabilities, technological innovation, and a willingness to experiment with new strategies. |
"I think they're at this intersection of so many different categories, all in one place," said our analyst Suzy Davidkhanian on a recent episode of the "Behind the Numbers: Reimagining Retail," highlighting Walmart's comprehensive approach to retail that spans from grocery to fashion to financial services. |
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IN THE NEWS |
Tariff threats from Trump administration leave retailers and brands on edge. A cloud of uncertainty has hung over the US economy since the Trump administration’s April 9 pause of so-called reciprocal tariffs. Read online |
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Other headlines: |
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Bloomingdale’s, Nordstrom benefit from Sak’s missteps. Bloomingdale’s and Nordstrom are gaining ground while some of their luxury rivals stumble. Read online
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Retail media pain points fuel Topsort’s rapid adoption. Retail media platform Topsort is driving major gains, with retailers seeing 60% revenue growth just one month after adopting its new AI model, CEO Regina Ye told EMARKETER in an exclusive interview. Read online | | | |
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ANALYSIS |
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Affiliate marketing, a performance-based partnership between an advertiser and a publisher, can offer brands feeling pressure to prove short-term ROI peace of mind and predictability. |
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Unlike channels that rely on cost-per-click (CPC) or cost-per-thousand impressions (CPM), affiliate marketing is a post-conversion payment channel—offering greater customization and transparency, according to Adam Rostan, SVP of product at Rakuten Advertising. |
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"In other channels, you're paying upfront for all that exposure, regardless of what consumers bought," he said. "In affiliate, they have a lot more control over that spend, because the platforms provide dynamic commissioning capabilities. This adds a level of ROAS [return on ad spend] precision they can't achieve in other channels." |
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