Hi there,

US adults 45+ are now spending more time on YouTube than kids and teens. Add in the rise of connected TV, and the media landscape looks very different from even a few months ago.

Our latest analyst report, “US Time Spent with Media 2025 Midyear Edition,” breaks down where different age groups are spending their time—and what that means for how, where, and when to reach them.

Media habits are shifting. Your strategy should too.

Best,
Ethan Cramer-Flood
Principal Forecasting Writer 
EMARKETER

Compliments of T-Mobile Advertising Solutions.