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JULY 8, 2025 |
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Key stat: 41% of US Amazon Prime members will spend more time shopping on Amazon due to a longer Prime Day event this year, according to May 2025 data from Tinuiti. |
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Beyond the chart: |
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14% of members will shop around on other sites and apps more—good news for retailers like Walmart and Target who are hosting their own sales events.
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Ecommerce spending across all US retailers during last year’s Amazon Prime Day reached $14.2 billion, up 11% YoY, according to Adobe Analytics. |
Use this chart: Retail marketers should prep for a longer window of heightened consumer intent. Consider staggering deals to maintain engagement, increasing ad spend and retargeting mid-event to capture late buyers, and streamlining UX to accommodate more browsing time. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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