Improve conversions with digital benchmark data from 90 billion site visits across 6,000 websites. See where you stack up against your industry peers -
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, summer mode has officially been activated, but while you're soaking up the UVs, who's keeping an eye on your site's UX?
The latest
Digital Benchmark Report can tell you where to focus so you can enjoy your PTO in peace and hit the ground running when you return to crush your KPIs in Q3 and Q4.
Based on an analysis of
90 billion user sessions across
6,000 websites from
64 countries and
9 industries here's a couple places to start:
Boost returning traffic with better journeys
Sites increasing session depth by 10% saw a 5.4% lift in conversions. Design for deeper experiences by highlighting personalized content, improving navigation, and including dynamic CTAs and recommendations.
Revisit paid and mobile funnels
Mobile now drives 71% of all traffic, much of which comes from paid channels delivering low engagement (+9% bounce rates). Consider mobile-first experiences with faster load times and a focus on Core Web Vitals.
