Welcome to your daily Press Gazette media briefing on Tuesday, 8 July, brought by JobsInAdtech.

Google appears to have offered an olive branch of sorts to publishers in the form of new advertising and payments platforms.

Offerwall was incorporated into Google Ad Manager on 26 June and enables publishers to try out new monetisation options. These include: micropayments to read particular articles, an advertising wall (whereby readers must watch a video ad in order to unlock free article access) and surveys or customised offers.

Given that (in the best-case scenario) only 10% of news website visitors are going to become subscribers, finding a way to make money out of the other 90% is sensible.

Whether Google’s efforts to help publishers make money outweighs the impact on traffic of AI Overviews and AI Mode remains to be seen. Given Google has a huge vested interest in keeping quality content alive on the open web so that it has stuff to index, summarise and aggregate, you would hope it is invested in making Offerwall work.

Here, Richard Headland explains in detail everything publishers need to know about Google Offerwall.

Today we also find out how Ireland's Business Post has turned things around over the last five years (and in particular the last two) by going all out for online subscriptions.

The Sunday title gone from 3,000 to 12,000 paying online subs in the space of two years and is targeting 40,000.

Editor Daniel McConnell explained how the business has been transformed and why it has taken a leaf out of the book of Lithuania's Verslo žinios by turning its pages pink.

From our sponsor

Find Your Next Hire in AdTech — Free!

Discover top talent in digital publishing with JobsinAdtech.com. Start your free trial today and tap into a curated pool of candidates ready to elevate your team.

No cost trial. Start yours today!

Start Your Free Trial

On Press Gazette

Google Offerwall explained: Easy way for publishers to test pay-as-you-go and ad-gated access

While individual elements of Offerwall have been available to publishers for some time via other means, having them bundled into one tool does give more scope for head-to-head testing of monetisation options.

Read more

Business Post: From ‘shocking’ engagement to 12,000 subscribers

“We’ve done the fundamental shift in terms of the change of workflows, but now it’s really about finessing and advancing the quality and the depth of our coverage.”

Read more

News in brief

The Information Commissioner’s Office is looking at letting publishers deliver online advertising to users who have not granted consent "where there is a low risk to their privacy, ie if they "don’t involve the scale and granularity of processing often undertaken with behavioural advertising". (ICO)

The Logic's CEO and editor-in-chief David Skok writes he is "consistently hearing about the steep traffic declines” other publishers are “already experiencing, particularly over the past quarter" and urges more transparent sourcing in AI answers as a minimum step to protect journalism. (The Logic)

News agencies and publishers opposed restrictions put on photos taken at the first night of the Oasis reunion tour saying they can use shots for one year and then rights will revert to the band and management. Initial terms reportedly gave rights for just one month. (The Guardian)

Deputy editor of BBC Newsbeat Julian Vaccari has been appointed editor of Question Time, starting in August. Current Question Time editor Gerry Gay is returning to BBC Scotland News as editor of daily journalism. (