TWICE SmartBrief
Should Live Shopping Play a Bigger Role in US Retail Strategy? | For retailers, US-Vietnam trade deal leaves questions | Amazon Prime Days Expected To Drive $23.8 Billion In U.S. Online Sales
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July 7, 2025
TWICE SmartBrief
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Today's The Last Day To Vote For The 2025 TWICE VIP Awards!
The final voting deadline is TODAY, Monday, July 7, by 11:59 p.m. Pacific Time. Vote today! As the only award voted on exclusively by consumer tech retailers and distributors, winning a TWICE VIP Award demonstrates your device has what it takes to resonate with consumers and succeed on the shelves. TWICE VIP Awards are voted on by retailers and distributors, with winners announced in the TWICE September print issue, online, and in TWICE the SmartBrief newsletter.
Full Story: TWICE (7/7) 
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Retail
Should Live Shopping Play a Bigger Role in US Retail Strategy?
At last week's RetailWire Roundtable, discussion focused on social commerce and live shopping. The panelists discussed how live shopping is influencing not only online sales, but also in-store traffic. One example came from a flagship fashion store in Manhattan that hosted a two-hour livestream. The team expected a short-term spike in digital sales.
Full Story: RetailWire (free registration) (7/7) 
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TV/Video
New Study Paints Picture Of Smart TV Landscape
Hub Entertainment Research has released its 2025 "Evolution of the TV Set" study, painting a picture of the current TV landscape and revealing opportunities for brands looking to leverage gaps in the market.
Full Story: TWICE (7/7) 
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Gadgets & Gizmos
Apple Could Launch A Cut-Price MacBook Powered By An iPhone Chip, New Report Claims - Here's Why That Would Be A Massive Hit
(Apple)
Apple's MacBook range offers some of the best laptops money can buy, and there's no doubt that they're premium offerings across the board. That focus on high-end quality means they don't come cheap, but there are whispers now that Apple might be about to change its tune.
Full Story: TWICE (7/7) 
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In Case You Missed It
Josh.ai Announces Partnership With Unified Representatives
Josh.ai recently announced it is partnering with Unified Representatives, a premier manufacturers' rep firm, which will be responsible for business development, dealer support, and training across the Southern California territory. This partnership will expand Josh.ai's industry presence and the availability of artificial intelligence in the home.
"We're thrilled to welcome Unified Representatives to the Josh family," said Ryan Conway, director of sales at Josh.ai. "Southern California is a critical market for our brand, and Unified's deep understanding of our technology and shared values around partnership and professionalism make them the ideal firm to lead our efforts in the region."
Full Story: TWICE (7/3) 
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