Consumer Technology Association SmartBrief
Mercedes-Benz tests solid-state batteries in EQS prototype
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July 7, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Roblox logo is seen displayed on the screen of a smartphone. (Photo Illustration by Sheldon Cooper/SOPA Images/LightRocket via Getty Images)
(SOPA Images/Getty Images)
A recent survey by Altman Solon reveals that nearly all Roblox users are active spenders, with 93% having spent money on the platform. The majority engage with Roblox frequently, as 65% of users spend Robux on a daily or weekly basis.
Full Story: Chain Store Age (7/3) 
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Gaming Audiences Are Holiday Power Shoppers
They play across devices. They shop across categories. They plan, act, and buy with time to spare. Use our infographic to see how players shop during the holiday, so you don't miss the moment to reach them.
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Smart Home
Icon of "Online shopping with TV" in a retro illustration with old textured paper and a black long shadow (colors used: blue, green, beige and black).
(Getty Images)
Broadcasters should embrace shoppable TV and interactive ads to compete with digital-native companies such as Meta and YouTube, writes Matthias Guille of Broadpeak. "By embracing shoppable ads and interactive formats, broadcasters can take the monetization fight right into the digital giants' backyard," Guille writes.
Full Story: TVNewsCheck (free registration) (7/3) 
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Accelerated Time-to-Market with Akeneo & Salesforce
Learn how Starkey accelerated product delivery and scaled digital operations using Akeneo for Salesforce Commerce Cloud. Join our webinar with Akeneo, Salesforce, and Starkey on July 30th at 11 am ET and explore how cross-team agility and efficiency took off. RSVP now!
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Gaming
Roblox's Jurassic World Rebirth video game with view of baby triceratops peeking out of backpack as player traverses a jungle scene
(Roblox/Youtube)
The Grow a Garden game on Roblox has released a dinosaur-themed update with unique seeds, dinosaur pets and event-driven content such as hourly quests and weekly rewards. The update's release coincides with the premiere of the movie "Jurassic World Rebirth."
Full Story: Game Rant (7/6) 
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Level Up Your Business With The Right Ecommerce Platform
Ready to achieve seamless growth in your online retail business? Discover the ultimate ecommerce platform, designed to facilitate effortless scaling. Our expert-led webinar will delve into the features that are pivotal for your success in the ecommerce landscape. Empower your business for long-term expansion. Register Now!
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Tech News
Mercedes-Benz is testing a prototype EQS equipped with solid-state batteries, aiming to launch an electric vehicle featuring the battery technology by the end of the decade. The tests, which began earlier this year, are designed to evaluate real-world performance, safety and efficiency, as Mercedes works to translate laboratory progress into mass-market readiness. Hyundai, Kia and Stellantis are among those also pursuing commercialization of solid-state batteries.
Full Story: Automotive World (U.K.) (7/3) 
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Is your outdated EDI system a bottleneck?
Join our July 17th webinar at 1 PM EDT with Eric Leung of Outdoor Research to discover the proven strategies that transformed their operations. Eric Leung will share the exact steps they took to streamline IT, eliminate manual bottlenecks, and gain full supply chain visibility—plus actionable insights on EDI automation you can apply to upgrade your own operations. Register now!
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Retail Trends
Best Buy has transformed its procurement function from a reactive, transactional team into a strategic partner, driven by Vice President Anna Barej through the "Propel" program. The company emphasized integrated technology solutions, such as SpendHQ, to unify data and improve decision-making, which enabled procurement to deliver greater value and align closely with the company's strategic growth initiatives. This shift resulted in doubled financial contributions and a central role for procurement in enterprise-wide optimization, marking a pivot from its previous operational model.
Full Story: Supply Chain Digital (7/7) 
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