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The artificial intelligence boom has driven both demand for power and interest from investors looking to cash in. That’s made utility analysts unexpectedly popular. Josh Saul writes about how they’re adapting. Plus: 10 companies to watch in the third quarter, and why celebrities are becoming telecom entrepreneurs.

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Julien Dumoulin-Smith used to be able to board a plane during business hours. He covers utilities, a sector long seen as safe and predictable. “Sleepy,” he says of the former workflow.

Not anymore. The boom in power demand kicked off by artificial intelligence has driven investors so wild that utility analysts like Dumoulin-Smith are finding themselves in hot demand. Now when he travels to meet investors, the Jefferies analyst settles into an Uber instead of a plane so he can stack up 20-minute client calls on his three phones while driving from New York to DC or between cities in Texas, rather than risk several hours out of touch. “It’s evolved to a point where I can’t get off the phone all day.”

For decades, the demand for electricity in the US barely budged, growing by less than a single percentage point each year. That’s changed in a big way thanks to the power needs of AI data centers, new factories and the electrification of everything from cars to heating. Data center power demand is set to double by 2035, to almost 9% of all US demand, according to BloombergNEF. Some project it will be the biggest surge in US power demand since air conditioning caught on in the 1960s.

The sun sets on power lines near Sweetwater, Texas. Photographer: AP Photos

That growth has meant a lot of money flowing into the companies that sell power. The S&P utilities index is up more than 40% from October 2023, as generative AI mania boomed. Independent power producers like Constellation Energy Corp. and Vistra Corp., which sell wholesale electricity and aren’t regulated like utilities, have seen even bigger jumps. All that money means utility analysts—Wall Street’s guides to an industry that can be maddeningly complex—have seen their profiles rise from the overlooked opening acts of the analyst world to headlining rock stars. 

Until recently, utilities were mostly the purview of dividend investors who have long held the stable-if-boring shares just to pocket reliable payments, says Travis Miller, a utility analyst at Morningstar. Now, it’s a lot of growth investors who see the potential for big increases in earnings. Other analysts say their usual “utility mafia” clients—industry slang for those who only look at the sector—have been joined by eager tech, industrial and global investors. Utility conferences are suddenly packed as institutional investors, mutual funds and other asset managers try to pick up a basic education on how regulator decisions or extreme weather can affect the industry.

Sophie Karp, a utility analyst at KeyBanc Capital Markets, says a colleague who covered retail unsubscribed from Karp’s research notes before the AI boom, claiming they were too technical. “There was no sexy story there,” Karp says. Today, “it’s definitely going full speed.”

As the sector heats up, Barclays utility analyst Nicholas Campanella says he now does five or more hours of calls a day, instead of the three from when he started about a decade ago. Friday is his busiest day, with client calls back-to-back from 7:30 a.m. to 4 p.m. and a 15-minute break to run to the cafeteria and grab food. And that’s on top of the “real job” of actually analyzing companies, he says. Luckily, Campanella’s tastes align with the current high-speed pace. “I’m a big premade sandwich guy,” he says.

Analysts agree the big turning point arrived in early 2024 when Talen Energy Corp. struck a deal to sell nuclear power to Amazon.com Inc. “That was a lightning rod of attention,” Dumoulin-Smith says. Investors went from thinking of electricity as an abundant commodity to seeing that it could be both scarce and capable of fetching premium prices. 

Of course, the historic rise in power demand has implications far beyond the rising prestige of utility analysts (or power traders, for that matter, who have also been in hot demand). Critics warn data centers, in particular, pose threats to the reliability of US power grids, have added billions of dollars in costs borne by homes and businesses, and hurt climate efforts by extending the lives of carbon-emitting coal and gas plants. And even though the emergence of Chinese startup DeepSeek’s more efficient chatbot in January briefly triggered a bit of a US utility selloff, the doom and gloom quickly lifted for the sector, with the S&P utilities index once again approaching record highs.

“It’s unusual to be so popular, but given the outlook for the sector, it makes sense,” Morningstar’s Miller says. —With Naureen S. Malik

In Brief

Get to Know These Stocks

Illustration: Oscar Bolton Green for Bloomberg Businessweek

Following our list of 50 Companies to Watch in January and a quarterly update in April, here are names you should know—for better or worse—specifically for the third quarter. Bloomberg Intelligence analysts have dug into their scenarios to identify the 10 most interesting companies from a larger group of high-confidence Focus Ideas. Spanning sectors and regions, each scenario outlines a catalyst in the next few months that supports our case. Here’s a sample:

Aston Martin
Outlook: Cloudy
The maker of 007’s preferred set of wheels has an ambitious pipeline of models, but at the rate it’s burning through cash, Aston Martin may soon need a capital infusion. The full lots at its dealers illustrate how tough the competition has become, with V-12 supercars from Ferrari and Lamborghini screaming out of showrooms and Porsche’s hybrid sales growing fast. —Michael Dean

Dick’s Sporting Goods
Outlook: Sunny
Notwithstanding concerns about weary and wary consumers, sales at the largest US sporting goods chain are growing as its relatively wealthy customers keep buying its bikes, golf clubs, apparel and more. Dick’s rollout of its larger “House of Sport” stores is accelerating, with 16 locations opening this year, bringing the total to 35. Its pending acquisition of Foot Locker should add another leg to the story. —Lindsay Dutch

Enphase
Outlook: Sunny
With most of its manufacturing in the US, the solar equipment maker is well-positioned under new tariffs and sourcing rules that favor domestic production. And an earlier-than-expected phase-out of tax credits should pull demand forward, giving Enphase a near-term tailwind. But as incentives taper off in the coming years, the company will face increasing pressure on its margins. —Rob Barnett

Keep reading: Banking, Booze and 007’s Wheels: 10 Companies to Watch Right Now

Why Stars Are Selling Phone Plans

Actor Ryan Reynolds, star of the Deadpool franchise, acquired and later sold a part-ownership stake in wireless brand Mint Mobile. Photographer: Jamie McCarthy/Getty Images North America

Actor and producer Ryan Reynolds put a new spin on celebrity investment trends in 2019, when he acquired a part-ownership stake in wireless brand Mint Mobile, becoming the face of the company. The gamble by the Deadpool star was so successful that T-Mobile US Inc. bought the brand for $1.35 billion last year. Reynolds blazed a trail for other A-listers who believed they could leverage their fame to strike lucrative deals in the wireless industry—without having to become wireless experts themselves.

“A lot of celebrities are looking at what Ryan Reynolds has done with Mint Mobile and saying, ‘Hey, wait a second. He marketed himself, he sold this product. He didn’t run the mobile network. He didn’t own the infrastructure. How hard can this be?’” said Michael Lazarus, managing member of Telecommunications Law Professionals.

The SmartLess podcast hosts and actors Will Arnett, Jason Bateman and Sean Hayes followed suit in early June by fronting their own brand, SmartLess Mobile, on the T-Mobile network. Days later, President Donald Trump’s sons Eric and Don Jr. announced their own Trump Mobile venture that will let users choose their preferred network; it also includes the option to buy a gilded smartphone.

Kelcee Griffis helps explain why ‘Telecom Is the New Tequila’: Behind the Celebrity Wireless Boom

Drone Attacks

2,000
That’s how many flights have been canceled in Russia over the past three days as carriers also rescheduled and rerouted flights due to the threat from Ukrainian drones. Airlines could lose as much as 20 billion rubles ($254 million) from the latest turmoil.

Early Shots

“I’m worried that any moment now vaccines will not be recommended anymore. We’re trying to limbo under the bar really quickly.”
Eli Fels-McDowell
A mom in Lexington, Kentucky
Pediatricians are receiving requests from worried parents to give childhood vaccines on an accelerated schedule due to concerns about the leadership of Health and Human Services Secretary Robert F. Kennedy Jr.

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