July 7 - Adidas unites cultural superstars | Unilever debuts AI-focused design unit

Unilever debuts AI-driven design unit to wean brands off TV-first model; Can Lululemon make a federal case out of ‘dupe culture’?; DoubleVerify, IAS develop attention measurement solutions for Snap

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Daily Dive

July 7, 2025 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Campaign Monitor

AI ate your traffic

AI overviews are gutting search. Learn how top brands are using email to fight back.
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Adidas unites superstars across music, sports, fashion in culture play

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, Anthony Edwards and more.

Unilever debuts AI-driven design unit to wean brands off TV-first model

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3.

Can Lululemon make a federal case out of ‘dupe culture’?

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on social media.

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Capture today’s consumer amid media competition

In today’s media-saturated world, capturing consumer attention is more challenging than ever. Learn how on-the-go video drives more reach, ad effectiveness and measurable impact in this playbook.