July 3, 2025 | SIGN UP

PRESENTED BY

Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

Google AI Overviews is here — and marketers are preparing accordingly.

Tripadvisor, for example, is revisiting its app strategy to account for a dip in traffic. Agencies, too, are creating specialist units to help solve for these AI features (and so-called gatekeepers to consumers).

And the marketplace is responding in kind. The platforms are constantly adding new AI features and products to entice marketers. The latest — TikTok’s AI-powered ads.

ADVERTISEMENT

Top stories

In the age of AI Overviews, Tripadvisor wants to be the destination

AI is changing search — Tripadvisor wants to change with it.

Agencies create specialist units to help marketers' solve for AI search gatekeepers

Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs' understanding of brands search and social efforts.

SPONSORED BY CONTENTFUL

Why brands are preparing now for optimal results this Black Friday

Black Friday promotion starts earlier every year, but brands often wait too long to implement the personalization strategies and technology needed to ensure those campaigns truly perform. Join this on-demand virtual event on July 17 to learn how aligning messaging across channels leads to higher conversions without increasing ad spend.

MARKETING ON PLATFORMS

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban

TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.

A MESSAGE FROM CONTENTFUL

Dynamic content made blissfully simple

Marketers know that feeling when their content just works, whether it’s crushing a viral trend or making a tiny tweak to a landing page that sends click-through rates through the roof. Marketers will be feeling so Contentful when they can create and launch personalized experiences across any digital channel. Contentful takes the stress out of managing and delivering personalized content, leaving marketers with only possibilities.

MEMBER EXCLUSIVE

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.

RETAIL MEDIA REWRITTEN

Lessons from the ‘godmother’ of retail media

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.

SPONSORED BY WRIKE

Maximizing performance with visual collaboration tools

Watch this on-demand webinar to learn how brands and agencies are leaning on visual collaboration tools to facilitate more productive brainstorming sessions and improve campaign speed, from operations to creative.

Other things to know

SPONSORED BY BRAZE

Finding the right media mix to build deeper shopper connections