The divestiture of its Mary Jones brand will allow the company to focus on other categories, such as alcohol and functional beverages.
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Industry experts note some naturally derived ingredients would also require disclosures, leading to consumer confusion.
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The Reese's and Kit Kat manufacturer is incorporating things such as peanut butter and wafers into its offerings to meet consumer demand, even if that means reducing its dependence on chocolate.
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84% of consumers have seen rising prices, 66% expect more – brands with smart promotions and clear value will win.
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The merger is now expected to close late this year as regulators look into how the deal could impact Mars’ bargaining power with retailers and prices for consumers.
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The Hot Pockets maker joins General Mills and Kraft Heinz in pledging to remove artificial dyes from its portfolio amid pressure from the Trump administration.
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Deep Dive
Slice, Hydrox and Odwalla are back on the market several years after they left, often with modernized changes aimed at attracting new consumers without alienating nostalgic shoppers.
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To stay competitive in the modern food and beverage landscape, manufacturers must be ready to reformulate fast without sacrificing consumer trust or product quality.
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Best of What We're Reading
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