Almost every company these days is AI-curious. Growing numbers are also AI-ready. But only a handful of CEOs have had the audacity—and perhaps the chronic LinkedIn habit—to publicly declare their companies “AI-first.” Duolingo, Shopify, and Box are among the companies that made waves with memos in which their CEOs laid out a vision for an “AI-first” future. (Shopify didn’t use this exact term, but the sentiment’s there.) These documents detail how AI will transform operations, employee expectations, and overall strategy going forward. In Shopify and Duolingo’s case, the declarations have grabbed the most attention for their somewhat mask-off quality. While most executives are careful to say that AI is supplementing rather than replacing their workers, Shopify CEO Tobias Lütke was up-front about only expanding headcount when AI won’t suffice. Duolingo CEO Luis von Ahn admitted his company will “gradually stop using contractors to do work that Al can handle.” The why: Naturally, this led to some backlash, especially toward Duolingo. But Gartner distinguished VP analyst Arun Chandrasekaran told us the public at large isn’t necessarily the only audience for these moves. The execs might be more concerned with sending a message to investors—and employees—that they’re serious about this technology, he said. “It’s a way to signal to the investors that we’re not going to be lagging behind. We want to be the disruptor, we don’t want to be the disrupted one,” Chandrasekaran said. “It’s also a signal to their own employees that this is going to come fast and furious, and you’ve got to be ready for this journey.” Keep reading here.—PK |