Today, we will look at a subscriber’s deck that was sent to me.

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There could be more design elements here, but overall, it has all the basics and accomplishes the goal of a cover slide.

This company knows it is pitching an alternative to existing products, so it needs to focus on what makes it unique. Recognizing this, it smartly starts by focusing on the big picture. This isn’t the traditional perspective framer but accomplishes the same goal.

Again, they focus on what makes them unique, which works more to show the potential market and who would choose to purchase this over alternatives.

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Here we finally get to the problem, but it continues to narrow down the target market. We all know that VPN’s exist and that they are a billion-dollar market. This deck is about showing who would want to use a specific type of VPN they are building.

Now we dive into the VPNs that this subset of users that the company will be targeting is currently using. This is a very powerful deck that I like, but it is definitely not in the standard format. I wanted to share it because, with the rise of AI, there are more people building products like this that are aiming to serve a subset of an existing market so this type of deck is likely to become more common.

One criticism I have here is that the subset isn’t strategic enough. If you are building something like this, then you need to be thinking about all the possible markets that it could serve. I see this making sense for families with children (regardless of religion), overseas workers and religious people. There is so much more here than what the deck is pitching.

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