Earlier this week, Thomas Buckley wrote about the film F1 and Apple’s big screen push. Today he continues the conversation with one of the movie’s producers, driver Lewis Hamilton. Plus: The Everybody’s Business podcast discusses New York City’s political earthquake, and an informative, funny book about climate change falls into familiar traps. If this email was forwarded to you, click here to sign up. Apple Inc.’s F1 will be released globally today on thousands of cinema screens. The critically acclaimed movie was directed by Joseph Kosinski, whose Top Gun: Maverick grossed $1.5 billion at the box office for Paramount Pictures in 2022, and stars Brad Pitt as a driver who reenters the highest class of racing after several years out of the league. F1 is also the first Hollywood film produced by seven-time Formula One world champion Lewis Hamilton. In 2022, Hamilton founded Dawn Apollo Films, which he says will produce pictures across multiple genres beyond racing and sports. He got involved in the production of F1—one of Apple’s most expensive movies to date, with a budget of more than $200 million—chiefly to help ensure its authenticity, he says in an interview. The entertainment giant mounted dozens of iPhone cameras onto race cars to shoot angles that are unprecedented in televised racing and better capture the feeling of being on the track. Jamie Erlicht, Jerry Bruckheimer, Pitt, Hamilton, Tim Cook, Damson Idris, Eddy Cue and Zack Van Amburg at the F1 world premiere on June 16 in New York. Photographer: Dimitrios Kambouris/Getty Images Formula One is extremely difficult to shoot well, Hamilton says. “Working with Apple really made it possible by creating new technology and cameras that went on the car, which was so much more advanced than even what we use in the racing world.” Industry tracker Box Office Pro forecasts F1 will gross more than $45 million at the box office in the US and Canada in its opening weekend—which would make it Apple’s best debut in cinemas to date. The company’s partnership with Hamilton will extend past F1: It’s making a documentary film about his career, chronicling his modest upbringing in Hertfordshire in the UK and his parents’ support for him as he began competing in one of the world’s most expensive sports. Hamilton sees parallels between his story and the plot of Cool Runnings, the 1993 Walt Disney Co. film about a Jamaican bobsled team competing at the Olympics, which he says is a favorite. The theme of perseverance resonated with him, he says. “It’s very reminiscent of me and my father being at a race with a rusty go-kart just as they had a rusty sled.” Eddy Cue, the head of Apple’s $96 billion services division, which includes the company’s video programming, the Apple TV+ streaming service, music and podcasts—and a lifelong Formula One fan who sits on the board of Ferrari NV—says he’s always rooted for Hamilton’s success at Grand Prix races. It’s been that much easier to cheer him on since he started racing for Ferrari this season, Cue jokes. “His story of how he came about is incredibly inspiring,” Cue says. “He is all about greatness.” |