SMEs are the backbone of the Travel & Tourism sector and Together in Travel is committed to their success.
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Dear Franek,


Today we celebrate World SME Day! Small and medium enterprises (SMEs) are an integral part of Travel & Tourism making up around 80% of the sector.


WTTC is committed to supporting SMEs within the sector every day through Together in Travel which aims to provide tools and content to both accelerate their business growth and ensure their voices are heard globally. This dynamic and free-to-subscribe community focusses on empowering SMEs by facilitating meaningful connections, providing valuable insights, and offering tailored learning programs to help them thrive in a competitive market.


Our mission is to unite SMEs within the global travel narrative, equipping them with the connections, insights, and practical tools they need to thrive and reach new heights.


We invite you to join Together in Travel to unlock exclusive insights, practical tools, and growth opportunities tailored for SMEs.

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Why Together in

Travel is the ultimate SME guide


If your travel business is not plugged into the right network, you are already falling behind. For small and medium enterprises (SMEs) in the Travel & Tourism sector, the road to success is not just about having a great product, it is about connections, visibility, and staying ahead of the curve. 

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Virtuoso’s journey: How collaboration, innovation, and SMEs are shaping the future of luxury travel

From its inception, Virtuoso has been about fostering a community where businesses, big and small, thrive together. The company’s origins are rooted in a radical idea: that sharing resources and expertise would allow independent agencies to scale beyond what they could achieve alone. 

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Bleisure Boom: How SMEs can leverage the rise in business travel


Why choose between work and wanderlust, when your business can offer both? The bleisure boom, where business meets leisure, has officially arrived, and it is transforming the global travel landscape.

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