By Lucas Manfredi

Since its founding 137 years ago, National Geographic has endured many shifts in the media landscape, transitioning from a print-focused magazine to a diversified digital media entity. Now, as audiences have become fragmented more than ever with the rise of streaming, NatGeo’s content president, Courteney Monroe, says the company’s secret to enduring through the latest shift is taking a “platform agnostic” approach.

“We spend a lot of time thinking less about linear versus streaming versus editorial, but rather across the board how do we differentiate ourselves in today’s marketplace and even within the Walt Disney Company?,” Monroe told TheWrap’s Office With a View. “It really goes back to the brand, which is always our North Star. That yellow border is our filter for decision making and the brand sits at the heart of everything we do. The strategy is really to tell gripping, factual stories that entertain and also inspire a deeper connection to our world, regardless of genre and platform.”