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How Mattel uses OpenAI to power toys
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ETBrandEquity
Daily Morning Newsletter
Sat, Jun 14, 2025
Top Stories
Kids' TV genre still a star in the age of streaming?
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India's kids' genre is transforming, with digital platforms impacting TV viewership.
How OpenAI can help Barbie-maker Mattel to battle reducing demand for toys
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Mattel is collaborating with OpenAI to create AI-powered toys and games, aiming to revitalize its business.
Realme revs up marketing strategy as smartphone landscape matures
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Realme is shifting its focus from value disruption to premium innovation.
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