Your students face a changing job market. AI and emerging tech are reshaping entire
industries. So how do you prepare them for careers that don't fully exist yet?

The answer might be simpler than you think.

Our new research—based on insights from nearly 24,000 certified professionals
worldwide—reveals something important about IT certifications. They are not just nice-to-
have credentials. They are career accelerators.

What the data shows:

• 32% received salary increases after certification
• 63% earned or expect promotions
• 70% report higher productivity at work
• 84% plan to get more certifications this year

But here's what matters most for your students: these aren't distant possibilities. They're happening right now, across India and beyond.

Why this matters to you-
You want your students to be job-ready. Employers want candidates who can hit the ground running. IT certifications bridge that gap—giving students the practical skills employers need.

Certifications work alongside traditional degrees, not instead of them. They're the practical complement to academic learning that makes students stand out.

Ready to see how?

Download Pearson’s 2025 Value of IT Certification Candidate Report. And get the insights that could shape how you prepare students for tomorrow's careers.