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Today’s must-read: How Tracy Anderson built an exercise empire

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Tracy Anderson’s studio membership costs upwards of $10,000 a year. She’s one of the world’s most successful fitness stars, having created not just a workout routine but a lifestyle, Xochitl Gonzalez reports.

Each day, thousands of women, myself included, engage in a ritual. We flail our arms like orchestra conductors. We wiggle our rib cages. We get down on all fours and raise our knees to our ears. We roll on the floor. For up to 90 minutes, gathered together at studios or in front of our laptops, we perform The Method. We “do Tracy Anderson.”

The workout is not Pilates. It includes dance cardio, but it is not dance cardio. Though some moves are inspired by ballet, it is not the Bar Method. Anderson, who rose to fame training celebrities such as Gwyneth Paltrow and Madonna, does not wish to be referred to as a trainer. She describes herself as a “self-made scholar” and an artist who has created a “canon of work.”


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