Hi there,

What challenges connected TV (CTV) viewers? For one thing, choice. Over a third of CTV viewers say they’re overwhelmed by options, and sometimes can’t remember what platform the show or movie they want to watch is even available on, according to a survey from LG Ad Solutions.

Download, “The Big Shift 2025,” a new research series examining how CTV viewership continues to evolve across the US, UK, and Canada, presented by LG Ad Solutions. Featuring insights drawn from thousands of viewers and first-party data, you’ll discover how consumer adoption of free ad-supported services is reshaping streaming preferences, how the home TV screen is becoming a central hub for discovery and shopping, and how CTV ads drive real-world action.

Sincerely,
EMARKETER

Presented by LG Ad Solutions.