May 22, 2025 | SIGN UP

Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

Google’s AI Overviews is ushering in a new concept: “zero-click searches” in which users look something up, but don’t click through to a website after finding their answer. It has marketers considering adjusting their paid search strategies.

The trend has also introduced another era of optimization, whether you call it generative engine optimization (GEO) or answer engine optimization (AEO) or some third or fourth thing. Amid all of this, AI is scaling in advertising, but outcome-based pay isn’t.

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Top stories

How the semantics of search are changing amid the zero-click era

Search marketing, once a relatively narrow and technical marketing discipline, is becoming much more wide-ranging amid AI adoption.

EVOLVING AGENCIES

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies

Faced with shifting user habits, some agencies and clients are adapting their approaches to paid search a year after Google launched AI Overviews.

SPONSORED BY A+E GLOBAL MEDIA

How A+E plans to implement more personalization and community-building strategies

Earlier this year, A+E Networks rebranded as A+E Global Media, reflecting its transformation into a digital-first, globally focused content company. As part of this new chapter, the company is emphasizing more personalized experiences for its viewers.

WTF are GEO and AEO? (and how they differ from SEO)

Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer engines too.

SPONSORED BY WARNER BROS. DISCOVERY

How shoppable ads are changing the tactics for streaming TV

In this survey-driven report, Digiday and Warner Bros. Discovery polled 90 agencies, brands, retailers and marketers to explore how shoppable advertising is reshaping their approach to contextual commerce on CTV.

View the report

AI is scaling in advertising – outcome-based pay isn't

AI may be racing ahead in advertising but it hasn’t yet rewritten the invoice.

NAVIGATING ECONOMIC INSTABILITY

Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty

Amid uncertainty, Rivian's vp of marketing talks long-term planning.

SPONSORED BY ADSTRA

Why business-to-person marketing requires a new identity approach

Managing identity has never been more complex — customer data is fragmented across systems, privacy regulations are tightening and enterprises need different identity capabilities at various stages of their marketing and data strategies. For B2B marketers, this challenge is exacerbated by the difficulty in stitching together business and consumer identities.

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