Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestiture is unviable ahead of the Sept. 22 remedy phase.
Additional coverage:
- WPP retained its Coca-Cola account, which covers global creative, and media outside North America, with the beverage giant.
- After months of anxiety and speculation, Google’s AI Mode in search has arrived. Here's what it means for publishers.
- Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify.
- ChatGPT is sending more of its traffic to publishers’ sites.
- From sister site, Modern Retail: Amazon is signaling that it resumed a wholesale relationship with Nike, marking a potential reversal of Nike’s 2019 decision to stop selling directly on the platform.
- From sister site, Modern Retail: Companies from The RealReal to Madewell to Tory Burch are increasingly jumping on Substack, publishing everything from long-form essays to lookbooks to styling videos. From Digiday: American Eagle wants its Substack to have a “group chat mentality.”
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Top Stories
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Ivy Liu
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Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestiture is unviable ahead of the September 22 remedy phase.
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howdy!
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WPP retained its account, which covers global creative, and media outside North America, with the beverage giant.
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Scattered communication and siloed workflows are slowing campaigns down. On June 18, join this event to learn how marketers use visual tools to unify strategy, streamline execution and build more agile, aligned teams across functions.
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howdy!
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After months of anxiety and speculation, Google’s AI Mode in search has arrived. Here’s what it means for publishers.
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Some agencies are turning to a flexible partner model to scale digital media services efficiently while maintaining independence.
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howdy!
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Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify.
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Traditional media mix models rely on static assumptions and legacy channels, which don’t reflect how modern media operates. To maximize performance, marketers need tools that factor in cross-channel interactions, diminishing returns and shifting market conditions.
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howdy!
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ChatGPT is sending more of its traffic to publishers’ sites.
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howdy!
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Brand-owned publications are arguably a cyclical trend and we’re in the next cycle of such a trend with Substack.
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