Sam Bradley
Digiday senior editor

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo.

Read below for our full analysis.

Coca-Cola grants vote of confidence to beleaguered WPP with Open X renewal

Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP and credited it with delivering “significant value” to the firm, which is one of the world’s largest advertisers.

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