Social media is one of the most misunderstood marketing platforms.

And just when you think you’ve figured out a successful strategy, changing user preferences or algorithm updates can mess up everything.

If you want to stay relevant (and visible), you need to stay ahead of these shifts.

​Here’s how marketers can make social media work in 2025.

Cheers,
Neil Patel

PS: Need help increasing your visibility online? Social media is just one piece of the puzzle. Let’s talk about the best strategy for your business — whether it’s social campaigns, SEO, or Search ads.