With rising ad costs and constant changes to search results, it’s harder than ever to know if your Google Ads strategy is actually working—or how it stacks up to others in your industry.
That's where our new 2025 Google Ads Benchmarks Report comes in. It’s packed with fresh data to help you evaluate performance, spot trends, and drive smarter results this year.
Inside, you'll find:
- Benchmarks for Search, Display, and Performance Max across 20+ industries
- Key metrics like average CPC, conversion rates, CPA, and more
- Year-over-year insights to help you plan and optimize in 2025
Whether you’re looking to cut costs, boost conversions, or simply see where you stand—this report is your performance cheat sheet for the year ahead.
