Dear Industry Colleague,
Greetings from The Economic Times
In today’s unpredictable and fast-evolving business landscape, the ability to negotiate effectively is not just a valuable skill—it’s a critical success factor for the decade ahead.
We are pleased to introduce the 2nd Edition of Business Negotiation Strategies for Success Masterclass led by renowned expert Sandeep Das, scheduled for August 20 , 2025 , in Mumbai. For more information about the masterclass
With over 20 years of cross-industry experience , Sandeep Das is widely recognized as one of Asia’s top Business storytelling and Negotiation coaches and has mentored senior leadership teams at leading global organizations such as Unilever, the Tata Group, and Poshmark . His expertise is highly sought after at international conferences, where he frequently delivers keynote sessions on business storytelling across the US, Europe, and Southeast Asia . In addition to his speaking and coaching engagements, Sandeep is a prolific columnist , having published over 200 articles in esteemed publications including The Times of India, The Economic Times, Mint, Fortune, Forbes, and Business World. His thought leadership extends to social media as well, where his LinkedIn content has attracted over 30 million views .
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Mastering Negotiation Preparation: Learn how to effectively prepare for negotiations by identifying your optimal outcomes, understanding your BATNA, and building strong leverage.
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Dealing with Difficult Personalities: Explore proven techniques, such as labeling, to navigate challenging personalities and hostile situations with confidence and poise.
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Negotiating Effectively in the Digital World: Gain insights into how negotiation principles apply in virtual environments and enhance your effectiveness through strategic questioning.
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Mastering Diverse Negotiation Strategies: Discover a range of powerful tactics—from effective anchoring and demonstrating patience to managing power dynamics and creating advantageous environments.
Insights shared by attendees from the last edition
We invite you to
reserve a table for your leadership team
and equip them with cutting-edge negotiation strategies that drive results.
Please note that this exclusive, hands-on workshop has limited seats available on a first-come, first-served basis .
I look forward to your positive response and hope to see your team at this prestigious masterclass.