May 16, 2025
| Today’s news and insights for marketing leaders
Q&A
As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.
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Column
Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.
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Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.
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To succeed in the age of TikTok trends and viral moments, marketers must rethink how they treat their brands. Explore seven signs you're need of a rebrand and the pillars of a successful brand reinvention in
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Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.
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The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.
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In recent years, the data landscape has faced significant upheaval. Explore how brands like Kellanova are engaging online consumers while not running afoul of privacy concerns in this Trendline.
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