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Plus: Why You Should Ditch Your Five-Year Plan

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It’s that time of the year again: Nominations for the 2026 class of Forbes 30 Under 30 are officially open.

For the past 14 years, Forbes has celebrated the young visionaries, disruptors, and creators who are redefining what’s possible across industries—from art and fashion to tech and manufacturing. The 30 Under 30 list has spotlighted trailblazers who’ve gone on to break world records, win Oscars and even become billionaires. 

Take Alexandr Wang, the cofounder of IT company Scale AI, who made the Under 30 list in 2016 and today, at 28 years old,  holds a net worth of $3.6 billion and the title of youngest self-made billionaire. Or Melanie Perkins, Under 30 Hall of Fame inductee and cofounder of Canva, whose platform revolutionized design and helped build her $5.8 billion fortune

And then there are the stars—like Adele, who graced the list in 2013, and rising talent like Chappell Roan whom we highlighted on our 2025 list. From icons to innovators, the 30 Under 30 list is the ultimate guide to the next generation of leaders.

We’re kicking off this year’s search by inviting alumni, industry insiders and the public to submit nominations. Our nominations portal receives more than 20,000 submissions annually across our U.S., Asia, and Europe lists. Anyone can nominate, and yes—you can nominate yourself. (Just don’t submit yourself more than once! We look for quality of nomination, not quantity!)

Each category is judged by a panel of four industry experts with the insight and influence to spot tomorrow’s changemakers. We take the input of vanguards like pop icon Taylor Swift, America’s richest self-made female entrepreneur Diane Hendricks, and business “sharks” like Mark Cuban. 

There’s no clear-cut path to land on the Under 30 list. We’re looking for a proven track record, strong endorsements and the power to disrupt economies. 

Think you—or someone you know—has what it takes?

Submit your nomination here.


See you next week,

Alex & Zoya

Alex York Reporter, Under 30

Follow me on Forbes.com

Featured Story
  Photography by Tim Tadder; Additional Photography by Jamel Toppin and Shawn Hubbard for Forbes Edit Story
How We Make The Forbes 30 Under 30 List
Read Article
With nominations now open, you might be wondering what it really takes to make the cut. Spoiler: there’s no secret formula—but here’s what our editors are looking for.
Lister Lowdown
-Owner.com, the restaurant tech platform founded by 2021 Under 30 Food & Drink alum Adam Guild, this week raised $120 million in a Series C round led by Meritech Capital. The company helps local restaurants streamline operations with tools for building websites, managing online orders, and, now, leveraging AI. Owner.com is rolling out AI chatbots to support restaurants’ marketing and financial workflows. The latest raise brings the startup’s valuation to $1 billion.

-2016 Under 30 Music star Selena Gomez isn’t a billionaire, yet. Forbes conducted an investigation into financial troubles at Wondermind, the mental health startup Gomez cofounded, and uncovered that the company missed payments to staff and vendors and laid off nine employees—details confirmed through interviews and internal documents. While some outlets have pegged Gomez’s net worth at $1.3 billionForbes estimates it’s closer to $700 million

-On Wednesday, Forbes celebrated the launch of the 2025 30 Under 30 Europe list at the Centre Pompidou in Paris. New listees joined a panel to share lessons on growing brands and navigating pivots. Crystelle Pereira spoke about leaving finance to become a chef; Michela Andreolli, cofounder of supply chain startup Arke, advised that “sometimes no money is better than the wrong money” when seeking investors, and Fabian Kamberi, founder of consumer app creator Slay, highlighted how a strong product matters more than a polished pitch deck.

Under 30 Checklist
What young people should know about this week, according to ForbesWomen editor Maggie McGrath, who covers all things related to women and power. 

From the editor: Hi from ForbesWomen land, where we’re currently heads down on our next 50 Over 50 list (and if you know of a woman who should be on this list, please tell us about her here!) Below, you can find some of our best advice for taking your companies and careers to their next step.

Consider whether you should *actually* wake up at 4am. We hear a lot about hard-charging founders and CEOs who get up well before the sun. But do those pre-sunrise alarms lead to peak productivity? Here’s what you need to consider as you set your morning alarm.
Trust your intuition. Bea Dixon, cofounder and CEO of feminine care company The Honey Pot, last year secured a $380 million majority stake in her company from Compass Diversified. But as Dixon shared in this recent ForbesWomen interview, she walked away from offers that were even higher—because to take them would have felt like “selling her soul.”
Ditch your five-year plan. Five-year plans can become pressure cookers disguised as roadmaps. They focus so intently on a future destination that they downplay the value of the present—and this tunnel vision can cause people to miss out on unexpected opportunities.
Under 30 On-Air
BEYOND THE NEWSROOM
The premier event for the next generation of leaders, the Forbes Under 30 Summit is the ultimate gathering of founders, creators and visionaries shaping the future. Join us in Columbus, from September 28 through October 1, for an experience designed to inspire and accelerate your next move. 
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