Is your digital marketing ignoring Baby Boomers (people born between 1946-1964)? This generation makes up 66.4 million Americans and has massive spending power—and they’re highly active on digital platforms. But marketing to Boomers isn’t the same as marketing to younger audiences. Here’s how to connect with and convert Baby Boomer customers. Cheers, PS: Need help fine-tuning your marketing for different generations? My team can build a strategy that speaks to the right audience. Click here to connect! |