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AI-driven marketing: How global brands are localising and winning
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ETBrandEquity
Daily Morning Newsletter
Mon, Apr 28, 2025
Top Stories
AI-driven marketing: How global brands are localising and winning
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AI's role in global business is shifting from automation to strategic partnership.
High on hierarchy
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Workplace hierarchies often fall short due to the human element.
TikTok videos exploit trade war to sell fake luxury goods
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TikTok abounds with viral videos accusing prestigious brands of secretly manufacturing luxury goods in China.
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In today’s fast-paced world, innovation demands more than just creativity—it calls for speed and scale. ET BrandEquity, in partnership with Adobe,...
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