Inside monday.com’s transformation: radical transparency, impact over output, and their path to $1B ARR | Daniel Lereya (Chief Product and Technology Officer)

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Daniel Lereya, the Chief Product and Technology Officer at monday.com, shares how he and his team realized they were being outpaced by competitors and how that realization completely transformed how they operate and allowed them to build a global powerhouse, doing over $1 billion in ARR, with 245,000 customers worldwide.

What you’ll learn:

1. How they used seemingly impossible goals, like building 25 new features in one month, to unlock bigger thinking on their team

2. How sharing real-time metrics with the entire company—even during interviews—created a culture of accountability and alignment

3. How focusing on impact, rather than just shipping features, has transformed the company’s culture

4. The story behind monday.com’s decision to launch five new products simultaneously and how it redefined their market positioning

5. How they use “traps” (timeboxed deadlines) to drive focus, avoid scope creep, and deliver faster

6. Daniel’s personal journey of navigating impostor syndrome and scaling challenges, and the mental models he uses to stay grounded and effective

Some takeaways:

1. Monday.com’s culture of radical transparency ensures that every employee has access to real-time metrics, fostering accountability and alignment across the organization.

2. By setting audacious goals—like building 25 features in a single month—monday.com pushes its teams to think creatively and execute at an accelerated pace.

3. The company’s product development philosophy revolves around “impact.” Instead of focusing on shipping features, they prioritize solving real problems that drive business growth.

4. Launching five products simultaneously was a transformative move. It helped them redefine their market positioning and significantly expanded their customer base.

5. Timeboxed development cycles, or “traps,” help the team maintain speed and avoid scope creep, enabling them to deliver faster without compromising quality.

6. As the company scaled, how Daniel learned the importance of delegating effectively, allowing him to focus on high-impact priorities while empowering his team to take ownership.

7. The importance of resilience and self-awareness: by embracing self-doubt and navigating impostor syndrome, he developed mental models to stay grounded and lead effectively.

Where to find Daniel Lereya: