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Plus: Elon’s Edsel: Tesla Cybertruck Is The Auto Industry’s Biggest Flop In Decades

Forbes
Good morning,

President Donald Trump’s tariff “Liberation Day” turned into a Wall Street bloodbath.

The tariffs on nearly all foreign nations are widely expected to raise prices for American consumers. And despite the White House’s insistence that they would not cause “pain,” investors are already feeling it. The S&P 500 plunged 4.8%, and the Nasdaq cratered 6%—their steepest daily percentage losses since 2020. 

The “Magnificent Seven” tech companies that drove much of the gains in recent years were the biggest losers from the tariff losses, but retail also struggled, as many firms manufacture their goods abroad.

Let’s get into the headlines,

Danielle Chemtob Staff Writer, Newsletters

Follow me on Forbes.com

Who are the richest people in the world today?
FIRST UP
Wall Street is souring on President Donald Trump. A new Forbes survey of 50 Wall Street bigs shows that many who supported the Trump campaign’s economic promises before he took office have abandoned him, with a vast majority now disapproving of the president’s economic policies. More than half of our respondents supported Trump’s economic plan as he reentered the White House in January, but 72% now say the Trump team’s economic plan has been ineffective.

China will impose an additional 34% import duty on all U.S. goods starting next week, in retaliation against President Donald Trump’s decision to impose a 34% “reciprocal tariff” on Chinese goods, the state media announced on Friday. All three major futures indexes nosedived sharply after the Chinese announcement, with Dow Futures falling nearly 2.9%, the benchmark S&P 500 dropping nearly 3% and the tech-heavy Nasdaq futures down 3.1%.

Daily Cover Story
  Illustration by Fernando Capeto for Forbes; Photos by Andrew Harnik/Getty Images and Justin Sullivan/Getty Images
Elon’s Edsel: Tesla Cybertruck Is The Auto Industry’s Biggest Flop In Decades
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There’s a long, storied list of famous auto industry flops, from stinkers like Ford’s Edsel and exploding Pinto to General Motors’s unsightly Pontiac Aztek crossover SUV. Elon Musk’s pet project, the dumpster-driving Tesla Cybertruck, now tops it. 

After a little over a year at market, sales of the 6,600-pound vehicle, priced from $82,000, are laughably below what Musk predicted. Its lousy reputation for quality—with eight recalls in the past 13 months—and polarizing look made it a punchline for comedians. Unlike past auto flops that just looked ridiculous or sold badly, Musk’s truck is also a focal point for global Tesla protests spurred by the billionaire’s job-slashing DOGE role and MAGA politics.

Judged solely on sales, Musk’s Cybertruck is actually doing a lot worse than Edsel, a name that’s become synonymous with a disastrous product misfire. Ford hoped to sell 200,000 Edsels a year when it hit the market in 1958, but managed just 63,000. Sales plunged in 1959 and the brand was dumped in 1960.

Musk predicted that Cybertruck might see 250,000 annual sales. Tesla sold just under 40,000 in 2024, its first full year. There’s no sign that volume is rising this year, with sales trending lower in January and February, according to Cox Automotive.

WHY IT MATTERS
“Musk’s miscalculation of what pickup truck buyers want was a costly one, as Tesla likely invested an estimated $900 million to develop Cybertruck,” says Forbes senior editor Alan Ohnsman. “The fact that those costs can’t be shared with other Tesla vehicles compounds the problem. Tesla’s billionaire CEO once bragged that he does ‘no market research whatsoever.’ In retrospect, he might want to start.”
MORE
BUSINESS + FINANCE
Small business owners looking to borrow money from lending institutions may have to answer a new question: How will President Donald Trump’s tariffs affect their business? And while some companies may benefit long-term if manufacturing returns to the U.S., many will suffer in the interim because they can’t fully pass on increased costs to customers.

The DOGE cuts made what would have otherwise been a “fairly quiet” March for layoffs the worst since spring 2020, a new report found. Employers shed more than 275,000 positions last month, and the first three months of the year saw the most quarterly jobs cut since Q1 in 2009, during the Great Recession.

WEALTH + ENTREPRENEURSHIP
Thursday’s tariff-induced stock market losses wiped almost $300 billion from the fortunes of the world’s billionaires, and some of the biggest losers are those who’ve tried to make recent in-roads with Trump. Meta’s Mark Zuckerberg saw his wealth fall by $17.9 billion since Wednesday’s market close, followed by Amazon founder Jeff Bezos, who was $16 billion poorer on Thursday.

In percentage terms, the biggest billionaire loser of the trade war was Gary Friedman, the CEO of retailer RH, formerly Restoration Hardware, whose fortune tanked from $1.2 billion on Tuesday to an estimated $750 million Thursday, a drop of 39%. About an hour into the company’s fourth-quarter earnings call Wednesday, Friedman was heard reacting as shares fell 26% in after-hours trading: “Oh sh*t,” he said.

MORE: Meanwhile, the day’s biggest winner was Latin America’s richest person, Mexican billionaire Carlos Slim Helu, who got $2.1 billion richer as of Thursday afternoon. Mexico was not subject to additional tariffs in Trump’s announcement.

TECH + INNOVATION
After its latest $575 million fundraise, Plaid, whose main business is helping fintechs and other companies connect to consumers’ bank accounts, is valued at $6.1 billion—less than half the $13.4 billion it reached in 2021. Still, the fintech market has gotten a recent boost  following a downward trajectory that began in 2022, with fintechs raising roughly $10.3 billion in funding globally in the first quarter of 2025, according to CB Insights.
FACTS + COMMENTS
President Donald Trump’s tariffs will likely increase prices for a number of goods, from new cars to coffee and iPhones. The tariffs include a baseline 10% rate, with some trading partners facing higher taxes:

$2,300

The potential price tag of an iPhone 16 Pro Max, assuming a 43% price increase for the devices as predicted by analysts from Rosenblatt Securities to offset the cost of tariffs

 

80%

The share of coffee beans imported into the U.S. that come from Latin America, where top producers face 10% tariffs

 

20%

The tariff that wine produced across European Union nations will face, with France and Italy being the U.S.’s top suppliers in 2021

STRATEGY + SUCCESS
The stock market’s recent losses are a reminder that your stock portfolio is a long-term asset. While it’s okay to pick individual stocks for a small share of your investments (think 10%), the rest should be in a fund. The most important consideration when evaluating a stock ETF is that it should be big and cheap, so your savings don’t get eroded by annual fees—but it’s also important to look at factors like taxes.
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