So if you’re a major (non-Chinese) automaker, right now one of your bigger conundrums is figuring out how to deal with U.S. President Donald Trump’s constant tariff threats, a number of which could hurt automakers if they ever happen.
Although it’s a new Trump administration, automakers are resorting to some of the tactics applied during his first term because ultimately the president’s goal seems to be to force manufacturers to build more in the United States.
That’s what German automakers are doing, in the hope of avoiding tariffs. Volkswagen unit Audi, which currently has no U.S. plants, plans to expand North American production with a specific site to be announced later this year.
Mercedes-Benz will localise more production at its plant in Alabama.
Meanwhile, No. 1 U.S. automaker General Motors says that if U.S. tariffs became permanent, it would have to consider moving plants.
Japan’s automakers have called on their government to find a way to shield them from potential U.S. tariffs on imports of autos and parts.
South Korea’s business leaders, including in the auto industry, are having to figure out their own way forward while the country remains consumed by its worst political crisis in decades after impeached President Yoon Suk Yeol briefly imposed martial law on December 3.
That has included sending a delegation of executives from major companies such as Samsung, LG, SK and Hyundai Motor to Washington to talk to U.S. Secretary of Commerce Howard Lutnick
Until the country’s political crisis is resolved, Korean businesses are on their own.