Southend United has confirmed that Roots Hall is currently without internet service due to a major...

	View in Browser
Friday, February 21, 2025

American Marketing Association

The Skills Marketers Need in 2025 and Beyond

The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.

California State University Northridge

Ready to level up your design skills with cutting-edge tech?

Earn your graduate degree in design thinking and innovation from CSUN.

DMN

Southend United internet restored after major outage

Southend United has confirmed that Roots Hall is currently without internet service due to a major incident affecting…

Digiday

Publicis acquisition signals that creator M&A is not slowing down in 2025

Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, which has access to a network of some 500,000 creators – 80% of whom are the region’s largest influencers, according to the company.

Digiday

Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain

Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.

ON-DEMAND TRAINING

American Marketing Association

Small Business Marketing

Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

DMN

Shein addresses investor concerns amid Trump policies

Shein, the fast-fashion retailer, faces new challenges as President Donald Trump’s recent policy changes shake up the e-commerce…

Adweek

Week of Feb. 10 Morning News Ratings: Good Morning America Reclaims Top Spot in Total Viewers

After a 15-week drought, ABC News' Good Morning America returned to the top spot as America's most-watched morning news program for the week of Feb. 10. This was not a surprise, as GMA had been steadily moving closer to this position over the past few weeks.

Adweek

Elon Musk’s X Seeks Financing at $44 Billion Valuation

In what is believed to be its first investment round since going private, Elon Musk-owned X is in talks with investors to raise money based on a valuation of $44 billion, reports Bloomberg News. If that $44 billion figure sounds familiar, it should.

Buffer

5 AI Chatbots Tested: Which One Works Best for Content Creators?

We tested 5 AI chatbots to discover which one works best as part of a content creator's workflow. Here are the results.

Social Media Today

YouTube Expands Voice Replies, Adds Quick Promote Option for Shorts

YouTube’s announced an expansion of audio replies to comments, while it’s also added a new option that will enable creators to promote their Shorts …

Marketing Dive

Why Dollar Shave Club picked a CRM purpose-built for consumer brands

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.

Search Engine Roundtable

Daily Search Forum Recap: February 20, 2025

Here is a recap of what happened in the search forums today...

EVENTS & LIVE TRAINING

American Marketing Association

Influencer Marketing Bootcamp

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.