Feb. 21, 2025
| Today’s news and insights for marketing leaders
Column
Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.
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Earnings
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
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Column
A number of big brands are reportedly now considering a resumption of ad spend on X.
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While others retreat from diversity celebrations this year, these organizations are doubling down on Black History Month with powerful action-based campaigns.
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Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.
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A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.
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The retailer wants to draw more customers to its app, which accounts for more than 40% of gross merchandise sales but just 25% of visits.
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Reach more customers with targeted direct mail
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