Hey,

Imagine YouTube hid every view count. LinkedIn removed every reaction. And you couldn’t tell which pages Google ranked first.

Would you still want to copy the same content?

When you study successful content long enough, the same choices start to feel like rules.

You can see it in podcast trailers, buying guides, and all those “I woke up at 5 a.m. for 30 days” videos.

But ten people can run that same experiment and come back with ten different stories.

Michael explores what makes the difference, and how to bring something fresh to a format your audience already knows.

→ Watch: Why Everything on the Internet Looks the Same

Talk soon,
Leigh