Digiday Daily

October 15, 2026

Somewhere down the line, a brand will probably hire Dentsu as its global entertainment agency, with a brief that has nothing to do with the creative or media accounts. That would have sounded far-fetched a couple of years ago. The branded entertainment hype has kept going for long enough now that it no longer does.

TOP STORY

Brands in Culture

Inside Dentsu’s plan to make entertainment a part of every brand’s budget

Why Dentsu thinks entertainment is the next agency account up for grabs.

OTHER THINGS TO KNOW

The Greater Good Awards recognize the teams and leaders driving meaningful change through corporate social responsibility, community investment and purpose-driven initiatives. Enter by Oct. 30 to save.
Affiliate marketing credits whoever owns the final link before the transaction — even as brands invest in awareness, content, influencers and media to create demand before the actual purchase. Partner insights from Bluepear.
Platforms like TikTok are expanding the surface area of commerce by serving as powerful discovery engines. However, as social commerce drives broader demand, RMNs can capture and convert consumers on their own platforms. Partner insights from Circana.

MARKETING

AI Revenue Generation

Addressability is back as a headline concern for attendees at this year's Prebid Summit

Speakers decry ‘UMPs’ as the new ad networks, with talk far outweighing understanding.

PARTNER INSIGHTS FROM AUDACY

Why brands and agencies are taking a closer look at podcast advertising

With the time people spend listening to podcasts increasing by 380% over the last 10 years, podcast advertising is no longer an experimental line item for many marketers.

Zero-click Future

Brands turn to content series and Jimi Hendrix to improve AI search performance

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.

PARTNER INSIGHTS FROM GOOGLE PUBLISHER CONNECTIONS

How direct supply paths help buyers reach the right audiences and contexts more efficiently

Consumers’ bar for content and advertising is sky-high, making ad quality and context matter more than ever. Focusing on high-yield audience-and-content matches has become a top priority for publishers and buyers alike.

DIGIDAY+

Member exclusive

Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall

At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.

PARTNER INSIGHTS FROM NEXXEN

Why interoperability alone isn't an AI strategy

Interoperability can give agencies greater flexibility and control — but only when the right technology partners, operating models and workflows are in place to make